Why Your Business Needs More Than Just a Social Media Account

If you’ve launched a new small business in the UK, you already know one thing: the market is crowded. It feels like shouting into a busy high street where everyone else is louder, and you’re struggling just to be seen. Gaining the right visibility and attracting loyal customers is the biggest hurdle for new Small to Medium Enterprises (SMEs).

It’s easy to think marketing is just about posting something on Instagram or running a few ads across social media channels. But if that’s all you’re doing, you’re missing the point. Marketing isn't just content; it's about positioning your brand. You need to clearly show potential customers what makes you different and why they should pick you out of the millions of other UK businesses.

Think of it this way: almost two-thirds (65%) of UK small business owners say time limits are their biggest marketing challenge, and many admit they have "no idea what was working." This happens when you focus on random tasks, not a clear strategy.

You need to properly understand your target audience—who they are, what they actually need, and where they spend their time. When you get this right and maintain a consistent brand message, the results are clear: businesses that focus on a consistent brand positioning see an average of a 33% increase in visibility! A strong brand position means you compete on value, not just price, leading to better revenue.

Don't let your great idea get lost in the noise. You deserve to attract the customers willing to pay for your unique value.

Ready to stop guessing and start growing? Marvis Mark can help. We start with a full audit to understand where you are, use data insights to pinpoint your perfect customer and build an execution strategy to properly position your brand for the revenue you deserve.

Let us help you cut through the clutter and get visible today!

Business Growth Strategy

1h 30min

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